oneshinydome

A colleague shared an article from Mindcafe.org- “9 Brain Habits You Didn’t Realize You Had…” and ironically they’re right about the short term memory and memory in general (for me). The one take away for me which I thought interesting was number 2 – “The most visible color is Chartreuse.” After years of testing and direct marketing efforts I can truthfully say I’ve never designed a “Call to Action” in the chartreuse color. Quick reference to color theory/meaning confirms making CTA’s in Red and Orange. I will try some tests with a chartreuse CTA next chance I get just for the hell of it.

Do you think there’s any correlation between the Human Brain and the Brain of a Fish as it relates to color? I know Chartreuse is a favorite color among Bass in certain seasonal conditions – So therefore in comparison, I am lead to believe that if a Bass strikes chartreuse in murky/cloudy water, humans would take action to chartreuse in similar conditions for example; cloudy days, banners that were darker/warmer themed and email that used a warmer set of color palettes. Just a thought.

And one other note from the list ” 5) Brain is exceptionally bad at probability.” – I can relate.

Advertising, Banners, Design, Direct Marketing, email, email campaigns, Fishing, lead generation, Response A/B testing, Banners, brain, call to action, color, CTA, email, fish, human, testing

Today is a difficult day to be staring out the corporate windows. I know after a few days of 70 + temperatures that the big bass are just under the moss waiting for my Bronzeye Frog 65 to trudge through so they can slam it! The Bass are starting to get active and I’m getting restless towards EOD. Happy Cinco de Mayo!

Yesss!

Fishing Bass Fishing, Frogs, Spro

I went fishing yesterday after reading an BassPro article posted in Facebook (yes i’m a fan). I already had some suspension baits, so I thought I give it a try. I determined a bit of a learning curve as I had no luck but probably wasn’t patient enough to leave the bait or “Dead-Sticking” for extended periods of time. It’s really hard to get used to the wait since I am anxious for spring bass fishing!

Fishing bait, bass, bass pro, dead sticking, Fishing, spawn, spring