Doing quite a bit of research on matching sites (online colleges) and finding some cool ways to do dynamic forms. A specific site I like on a few levels is matchacollege.com, the “Quick Degree Finder” is a great example of a useful user friendly form. Additionally, I like the color scheme, it’s flat, yet bold – overall nice design, but back to loving the forms. I have found many examples to collect leads using progress bars, 2-10 steps, short forms, long forms – call to action per step versus dynamically refreshing each step. Anyone have some feedback on good resources for designing user friendly forms?
I decided to write a little about my experience with designing email campaigns for verticals. Over the last several years I’ve had the opportunity to manage a team of designers tasked with designing direct response email campaigns for over 2000 and categories within searched keywords and phrases . They ranged from Medical Transcriptionist to Lawnmower and everything in between. I stopped really trying to build up a portfolio of them because frankly it wasn’t about the design being “pretty”, but more about being effective in terms of clicks and conversions. Recently I’ve been designing a lot for lead generation, specifically payday and travel. In any case, the experience from designing and revising creative in order to increase conversion rates has also increased my knowledge base. If you find yourself in a position within a company that shares data with you, it’s critical to your learning curve. Do you know how hard it is to convince high level executives to do A/B testing by only changing the color of a call to action? Don’t even get me started on subject lines.
In my “spare time” I have been designing a new website for myself and couldn’t remember what clients referred to their project requirements back in the 90′s . So I found a pretty cool reference guide – Netlingo to remind myself of the differences. Landing Pages, Interstitial, Jump Page, Microsite, Macrosite… they all kind of ran together in the terminology pamphlets back then. Now, after reading through them again, I can decipher the needs a little better for my clients. Happy Reading.