oneshinydome

Doing quite a bit of research on matching sites (online colleges) and finding some cool ways to do dynamic forms. A specific site I like on a few levels is matchacollege.com, the “Quick Degree Finder” is a great example of a useful user friendly form. Additionally, I like the color scheme, it’s flat, yet bold – overall nice design, but back to loving the forms. I have found many examples to collect leads using progress bars, 2-10 steps, short forms, long forms – call to action per step versus dynamically refreshing each step. Anyone have some feedback on good resources for designing user friendly forms?

Direct Marketing, lead generation, Navigation, Technology, Websites Forms, lead generation, matching, online colleges

A colleague shared an article from Mindcafe.org- “9 Brain Habits You Didn’t Realize You Had…” and ironically they’re right about the short term memory and memory in general (for me). The one take away for me which I thought interesting was number 2 – “The most visible color is Chartreuse.” After years of testing and direct marketing efforts I can truthfully say I’ve never designed a “Call to Action” in the chartreuse color. Quick reference to color theory/meaning confirms making CTA’s in Red and Orange. I will try some tests with a chartreuse CTA next chance I get just for the hell of it.

Do you think there’s any correlation between the Human Brain and the Brain of a Fish as it relates to color? I know Chartreuse is a favorite color among Bass in certain seasonal conditions – So therefore in comparison, I am lead to believe that if a Bass strikes chartreuse in murky/cloudy water, humans would take action to chartreuse in similar conditions for example; cloudy days, banners that were darker/warmer themed and email that used a warmer set of color palettes. Just a thought.

And one other note from the list ” 5) Brain is exceptionally bad at probability.” – I can relate.

Advertising, Banners, Design, Direct Marketing, email, email campaigns, Fishing, lead generation, Response A/B testing, Banners, brain, call to action, color, CTA, email, fish, human, testing