I decided to write a little about my experience with designing email campaigns for verticals. Over the last several years I’ve had the opportunity to manage a team of designers tasked with designing direct response email campaigns for over 2000 and categories within searched keywords and phrases . They ranged from Medical Transcriptionist to Lawnmower and everything in between. I stopped really trying to build up a portfolio of them because frankly it wasn’t about the design being “pretty”, but more about being effective in terms of clicks and conversions. Recently I’ve been designing a lot for lead generation, specifically payday and travel. In any case, the experience from designing and revising creative in order to increase conversion rates has also increased my knowledge base. If you find yourself in a position within a company that shares data with you, it’s critical to your learning curve. Do you know how hard it is to convince high level executives to do A/B testing by only changing the color of a call to action? Don’t even get me started on subject lines.
Since the majority of the weekend was spent indoors due to the excessive rain, I did some bird watching. Making sure the feeders were refilled and some oranges set out, I went on with the indoor activities. Getting some initial advice from Wild Birds Unlimited last year I started putting out Safflower seeds instead of the bulk sunflower seeds in stores to attract finches more than the not so colorful varieties. Now hearing that grape jelly works better than oranges for Orioles, I’ll have to try that next.
Today is a difficult day to be staring out the corporate windows. I know after a few days of 70 + temperatures that the big bass are just under the moss waiting for my Bronzeye Frog 65 to trudge through so they can slam it! The Bass are starting to get active and I’m getting restless towards EOD. Happy Cinco de Mayo!