oneshinydome

I decided to write a little about my experience with designing email campaigns for verticals. Over the last several years I’ve had the opportunity to manage a team of designers tasked with designing direct response email campaigns for over 2000 and categories within searched keywords and phrases . They ranged from Medical Transcriptionist to Lawnmower and everything in between.  I stopped really trying to build up a portfolio of them because frankly it wasn’t about the design being “pretty”, but more about being effective in terms of clicks and conversions. Recently I’ve been designing a lot for lead generation, specifically payday and travel. In any case, the experience from designing and revising creative in order to increase conversion rates has also increased my knowledge base. If you find yourself in a position within a company that shares data with you, it’s critical to your learning curve. Do you know how hard it is to convince high level executives to do A/B testing by only changing the color of a call to action? Don’t even get me started on subject lines.

Dome Advertising, Design, email campaigns, lead generation, Technology A/B testing, categories, click thru rates, conversions, Design, email campaigns, keyword phrases, keywords, lead generation, pay per click