A colleague shared an article from Mindcafe.org- “9 Brain Habits You Didn’t Realize You Had…” and ironically they’re right about the short term memory and memory in general (for me). The one take away for me which I thought interesting was number 2 – “The most visible color is Chartreuse.” After years of testing and direct marketing efforts I can truthfully say I’ve never designed a “Call to Action” in the chartreuse color. Quick reference to color theory/meaning confirms making CTA’s in Red and Orange. I will try some tests with a chartreuse CTA next chance I get just for the hell of it.
Do you think there’s any correlation between the Human Brain and the Brain of a Fish as it relates to color? I know Chartreuse is a favorite color among Bass in certain seasonal conditions – So therefore in comparison, I am lead to believe that if a Bass strikes chartreuse in murky/cloudy water, humans would take action to chartreuse in similar conditions for example; cloudy days, banners that were darker/warmer themed and email that used a warmer set of color palettes. Just a thought.
And one other note from the list ” 5) Brain is exceptionally bad at probability.” – I can relate.
Advertising, Banners, Design, Direct Marketing, email, email campaigns, Fishing, lead generation, Response
I decided to write a little about my experience with designing email campaigns for verticals. Over the last several years I’ve had the opportunity to manage a team of designers tasked with designing direct response email campaigns for over 2000 and categories within searched keywords and phrases . They ranged from Medical Transcriptionist to Lawnmower and everything in between. I stopped really trying to build up a portfolio of them because frankly it wasn’t about the design being “pretty”, but more about being effective in terms of clicks and conversions. Recently I’ve been designing a lot for lead generation, specifically payday and travel. In any case, the experience from designing and revising creative in order to increase conversion rates has also increased my knowledge base. If you find yourself in a position within a company that shares data with you, it’s critical to your learning curve. Do you know how hard it is to convince high level executives to do A/B testing by only changing the color of a call to action? Don’t even get me started on subject lines.
Advertising, Design, email campaigns, lead generation, Technology