A colleague shared an article from Mindcafe.org- “9 Brain Habits You Didn’t Realize You Had…” and ironically they’re right about the short term memory and memory in general (for me). The one take away for me which I thought interesting was number 2 – “The most visible color is Chartreuse.” After years of testing and direct marketing efforts I can truthfully say I’ve never designed a “Call to Action” in the chartreuse color. Quick reference to color theory/meaning confirms making CTA’s in Red and Orange. I will try some tests with a chartreuse CTA next chance I get just for the hell of it.
Do you think there’s any correlation between the Human Brain and the Brain of a Fish as it relates to color? I know Chartreuse is a favorite color among Bass in certain seasonal conditions – So therefore in comparison, I am lead to believe that if a Bass strikes chartreuse in murky/cloudy water, humans would take action to chartreuse in similar conditions for example; cloudy days, banners that were darker/warmer themed and email that used a warmer set of color palettes. Just a thought.
And one other note from the list ” 5) Brain is exceptionally bad at probability.” – I can relate.